MentorBoxxco.
Marketing Management
Lifelong Access
3456+ Learners
50+ Internship Partners
2 Live Projects
Assured Internship
Live Mentorship length
8 Hours
Mentor
Miguel Magalhães
Program Chapters
Critic Overview of Marketing
A brief review of marketing fundamentals and the situation of the discipline nowadays. Additionally, we take a look on the best practices of marketing, and talk about the process of learning and practicing marketing that we'll take on this course (Analysis > Strategy > Tactics).
Market Analysis
Analysing the external environment is always the first stage to any marketing project / pan. Therefore, we take on the tools and processes you need to fully understand any market, including it's competitors and consumers.
Business Analysis
After you have a broader vision on the market, you need to get on board with the business model, culture, processes, and marketing mix. In this section, we'll focus on how to analyse any business.
Segmentation & Targeting
The mix between Analysis and Strategy. We'll start looking into one of the most important parts of Marketing - "if you want to be anything to everyone, you'll end up being nothing for no one". Let's look at the importance of segmenting your market(s) and how to target the right one for you.
Positioning
Your personality usually defines your actions and reactions. That's the same thing with businesses and their positioning. We'll find out how to define your positioning and maximize every action you take, by being consistent and respecting your brand's positioning.
Marketing Objectives
About the course
Know about the journey to generate profits from planning, organizing, executing and controlling different Marketing strategies
Course Details
A Portuguese Marketing Consultant, Miguel has a portfolio of 20+ marketing and sales projects. He is also the proud Co-Founder and Strategy Advisor at Base IPAM, the first Marketing Junior Consultancy in Portugal. He has mentored more than 30 junior marketing consultants in Portugal.
Learners from this course got placed in
150 more
Job & Internship titles include
Marketing Manager, Marketing Analyst, Market Trend Analyst
This program will enable you to
Understand Who Is A Marketing Manager
Learn Advanced Principles Of Marketing
Know About Customer-Centric Management
Pursue Career Paths In Marketing Management
Build a Marketing oriented Business
What's included?
2 Project Kit
Live projects provided by companies
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Assured Internship
Internships accelerate your career
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Certification of Program
Recognized by 10,000+ companies
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Live Mentor Sessions
Not ordinary sessions, talk to our mentors
Lifetime Recorded Course
Flexibility of learning anywhere, anytime
What's exciting?
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Live Mentor Sessions
Not just recorded sessions, our industry experts conduct 1:1 sessions to guide you as a guru
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Expert Guided Projects
Our panel experts guide you to complete the projects with full effectiveness
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Assured Internship
All platforms "Help", we "Assure" you internships in our partner companies.
About the Mentor
Miguel Magalhães
Co-Founder and Strategy Advisor at Base IPAM
A Portuguese Marketing Consultant, Miguel has a portfolio of 20+ marketing and sales projects. He is also the proud Co-Founder and Strategy Advisor at Base IPAM, the first Marketing Junior Consultancy in Portugal. He has mentored more than 30 junior marketing consultants in Portugal.
Live Mentorship + Recorded Sessions
The mentor conducts online sessions along with the recorded sessions help to cover the basics before you interact
Lifetime access to the mentor
They make sure that you get the best guidance, curated based on your goals & aspirations
What they have to say about us
20,000+ students from top colleges and companies have taken this program and transformed their professional career journey
Get Certified
You will be certified for this course once you submit your mini & mega project.
Accredited & Official
A program course completion certificate indicating performance with mentor signature & institute logo