Marketing Management

5.0

Lifelong Access

3456+ Learners

50+ Internship Partners

2 Live Projects

Assured Internship

Live Mentorship length

8 Hours

Mentor

Miguel Magalhães

Program Chapters

Critic Overview of Marketing

A brief review of marketing fundamentals and the situation of the discipline nowadays. Additionally, we take a look on the best practices of marketing, and talk about the process of learning and practicing marketing that we'll take on this course (Analysis > Strategy > Tactics).

Market Analysis

Analysing the external environment is always the first stage to any marketing project / pan. Therefore, we take on the tools and processes you need to fully understand any market, including it's competitors and consumers.

Business Analysis

After you have a broader vision on the market, you need to get on board with the business model, culture, processes, and marketing mix. In this section, we'll focus on how to analyse any business.

Segmentation & Targeting

The mix between Analysis and Strategy. We'll start looking into one of the most important parts of Marketing - "if you want to be anything to everyone, you'll end up being nothing for no one". Let's look at the importance of segmenting your market(s) and how to target the right one for you.

Positioning

Your personality usually defines your actions and reactions. That's the same thing with businesses and their positioning. We'll find out how to define your positioning and maximize every action you take, by being consistent and respecting your brand's positioning.

Marketing Objectives

About the course

Know about the journey to generate profits from planning, organizing, executing and controlling different Marketing strategies

Course Details

A Portuguese Marketing Consultant, Miguel has a portfolio of 20+ marketing and sales projects. He is also the proud Co-Founder and Strategy Advisor at Base IPAM, the first Marketing Junior Consultancy in Portugal. He has mentored more than 30 junior marketing consultants in Portugal.