This course will equip you with everything you need to become an expert public relations professional. It’s packed full of case studies, statistics, checklists, templates and practical activities that bring the theory to life.

The first section of the course introduces PR and shows you why it is valuable to any business and how it has changed over the last 10 years – there have been some exciting developments that have made PR more interesting and relevant than ever before.

Then, we look at all the research you need to do before you plan a winning PR strategy. You’ll then learn how to create stories that reinforce your brand messaging and capture your audience’s attention. Lessons cover fundamentals and key message development, creating a positioning statement and biography, writing a press release and photo release, preparing for a media interview, handling misrepresented facts, and connecting with media professionals.

Next, we look at all the tactics required to ensure that your stories genuinely reach the right people: from media relations to social media, awards, events and video. And we’ll cover how to write for different audiences. Then you will learn how to bring this all together into a comprehensive public relations and communications strategy that shows what you’re going to do, why you’re going to do it and how you’re going to do it.

We then cover important concepts that you will absolutely need to understand if you’re going to work in PR: the ethical and legal considerations of PR activity. Finally, we look at how to have a successful PR career, including how to find a great job, choose your specialist area and how to maximize your chances of success.

Who this course is for:

This course is for complete beginners starting out in their public relations career. It will equip you with everything you need to be successful at PR in a digital world.