Public Relations

4.6

Lifelong Access

3456+ Learners

50+ Internship Partners

2 Live Projects

Assured Internship

Live Mentorship length

8 Hours

Mentor

Pooja Pathak

Program Chapters

Introduction to Public Relations

This section will entitle you to understand the nuances of Public Relations Industry and the functioning of the Industry. A glance at the world of PR.

Advertising v/s PR. What is the difference ?

This section will highlight the similarities and differences in the Advertising and Public Relations as industry verticals. Both Advertising and PR are important aspects of the communication industry and it is vital to understand what makes each aspect unique for the Brand.

Public Relations Tools and Activities

This section will help you understand the tools used in PR for getting the desired coverages in the media. Key implementation takeaways will be garnered through this section.

What does PR Industry do?

This section is crafted to assist young and aspiring candidates of PR to understand more about this Industry.

How to write a press release?

Write a formal press release which is an integral part of Public Relations. Press Releases are written for a variety of reasons and it is important to know how to write a professional release.

About the course

Become a Public Relations expert with a course packed with case studies, statistics, checklists, templates and practical activities that bring theory to life.

Course Details

This course will equip you with everything you need to become an expert public relations professional. It’s packed full of case studies, statistics, checklists, templates and practical activities that bring the theory to life.

The first section of the course introduces PR and shows you why it is valuable to any business and how it has changed over the last 10 years – there have been some exciting developments that have made PR more interesting and relevant than ever before.

Then, we look at all the research you need to do before you plan a winning PR strategy. You’ll then learn how to create stories that reinforce your brand messaging and capture your audience’s attention. Lessons cover fundamentals and key message development, creating a positioning statement and biography, writing a press release and photo release, preparing for a media interview, handling misrepresented facts, and connecting with media professionals.

Next, we look at all the tactics required to ensure that your stories genuinely reach the right people: from media relations to social media, awards, events and video. And we’ll cover how to write for different audiences. Then you will learn how to bring this all together into a comprehensive public relations and communications strategy that shows what you’re going to do, why you’re going to do it and how you’re going to do it.

We then cover important concepts that you will absolutely need to understand if you’re going to work in PR: the ethical and legal considerations of PR activity. Finally, we look at how to have a successful PR career, including how to find a great job, choose your specialist area and how to maximize your chances of success.

Who this course is for:

This course is for complete beginners starting out in their public relations career. It will equip you with everything you need to be successful at PR in a digital world.

Learners from this course got placed in

AIESEC, UNESCO, WWF & 87 more

Job & Internship titles include

Director of Public Affairs, Director of Public Relations, Brand Ambassador, Public Affairs Manager

Overview

Chapters

Benefits

About Mentor

This program will enable you to

Learn About The Nuances Of Communication Industry

Understand How PR Enhances Brand

Know The Career Prospects Associated With PR

Create Effective Brand Value

Get Industry Access

What's included?

2 Project Kit

Live projects provided by companies

Assured Internship

Internships accelerate your career

Certification of Program

Recognized by 10,000+ companies

Live Mentor Sessions

Not ordinary sessions, talk to our mentors

Lifetime Recorded Course

Flexibility of learning anywhere, anytime

What's exciting?

Live Mentor Sessions

Not just recorded sessions, our industry experts conduct 1:1 sessions to guide you as a guru

Expert Guided Projects

Our panel experts guide you to complete the projects with full effectiveness

Assured Internship

All platforms "Help", we "Assure" you internships in our partner companies.

About the Mentor

Pooja Pathak

Co-Founder - Media Mantra

Pooja Pathak is the Co-founder of Media Mantra, the 9th fastest-growing PR firm in the world & the 2nd fastest in Asia. She is a highly qualified professional with over 11 years of experience & has dabbled in fields of Media relations. A keen interest in writing and communications led her into the world of PR. She believes an essential part of being an entrepreneur is to listen to your inner calling while staying strong and determined to achieve the goals. Driving one of the fastest-growing PR companies in the country, Pooja Pathak is a source of inspiration for many young and aspiring women entrepreneurs.

Courses
1 course
Students
2743 students
Ratings
4.6 instructor