50+ Internship Partners
2 Live Projects
Live Mentorship length
Introduction to Public Relations
This section will entitle you to understand the nuances of Public Relations Industry and the functioning of the Industry. A glance at the world of PR.
Advertising v/s PR. What is the difference ?
This section will highlight the similarities and differences in the Advertising and Public Relations as industry verticals. Both Advertising and PR are important aspects of the communication industry and it is vital to understand what makes each aspect unique for the Brand.
Public Relations Tools and Activities
This section will help you understand the tools used in PR for getting the desired coverages in the media. Key implementation takeaways will be garnered through this section.
What does PR Industry do?
This section is crafted to assist young and aspiring candidates of PR to understand more about this Industry.
How to write a press release?
Write a formal press release which is an integral part of Public Relations. Press Releases are written for a variety of reasons and it is important to know how to write a professional release.
About the course
Become a Public Relations expert with a course packed with case studies, statistics, checklists, templates and practical activities that bring theory to life.
This course will equip you with everything you need to become an expert public relations professional. It’s packed full of case studies, statistics, checklists, templates and practical activities that bring the theory to life.
The first section of the course introduces PR and shows you why it is valuable to any business and how it has changed over the last 10 years – there have been some exciting developments that have made PR more interesting and relevant than ever before.
Then, we look at all the research you need to do before you plan a winning PR strategy. You’ll then learn how to create stories that reinforce your brand messaging and capture your audience’s attention. Lessons cover fundamentals and key message development, creating a positioning statement and biography, writing a press release and photo release, preparing for a media interview, handling misrepresented facts, and connecting with media professionals.
Next, we look at all the tactics required to ensure that your stories genuinely reach the right people: from media relations to social media, awards, events and video. And we’ll cover how to write for different audiences. Then you will learn how to bring this all together into a comprehensive public relations and communications strategy that shows what you’re going to do, why you’re going to do it and how you’re going to do it.
We then cover important concepts that you will absolutely need to understand if you’re going to work in PR: the ethical and legal considerations of PR activity. Finally, we look at how to have a successful PR career, including how to find a great job, choose your specialist area and how to maximize your chances of success.
Who this course is for:
This course is for complete beginners starting out in their public relations career. It will equip you with everything you need to be successful at PR in a digital world.
Learners from this course got placed in
AIESEC, UNESCO, WWF & 87 more
Job & Internship titles include
Director of Public Affairs, Director of Public Relations, Brand Ambassador, Public Affairs Manager
This program will enable you to
Learn About The Nuances Of Communication Industry
Understand How PR Enhances Brand
Know The Career Prospects Associated With PR
Create Effective Brand Value
Get Industry Access
2 Project Kit
Live projects provided by companies
Internships accelerate your career
Certification of Program
Recognized by 10,000+ companies
Live Mentor Sessions
Not ordinary sessions, talk to our mentors
Lifetime Recorded Course
Flexibility of learning anywhere, anytime
Live Mentor Sessions
Not just recorded sessions, our industry experts conduct 1:1 sessions to guide you as a guru
Expert Guided Projects
Our panel experts guide you to complete the projects with full effectiveness
All platforms "Help", we "Assure" you internships in our partner companies.
About the Mentor
Co-Founder - Media Mantra
Pooja Pathak is the Co-founder of Media Mantra, the 9th fastest-growing PR firm in the world & the 2nd fastest in Asia. She is a highly qualified professional with over 11 years of experience & has dabbled in fields of Media relations. A keen interest in writing and communications led her into the world of PR. She believes an essential part of being an entrepreneur is to listen to your inner calling while staying strong and determined to achieve the goals. Driving one of the fastest-growing PR companies in the country, Pooja Pathak is a source of inspiration for many young and aspiring women entrepreneurs.
Live Mentorship + Recorded Sessions
The mentor conducts online sessions along with the recorded sessions help to cover the basics before you interact
Lifetime access to the mentor
They make sure that you get the best guidance, curated based on your goals & aspirations
What they have to say about us
20,000+ students from top colleges and companies have taken this program and transformed their professional career journey