top of page

Google Ads

average rating is 4.5 out of 5

12,590 students

About the Program

This Google Ads online course will enable you to set up your Ads account, select the best keywords, write effective ad copy, and follow and optimize the execution of your ads. Why wait, start learning now to make the most of your ad budget and maximize your Ads marketing goals at your own space.

Overview

  • Get Sales, Leads & Website Traffic to your business

  • Gain in-depth knowledge of Google Ads to boost business

  • Learn to create various campaigns like display campaigns, shopping campaigns, and more

  • Display your ads on the biggest search engines like Google & YouTube

  • Target different audiences, demographics, and content to reach your customers

Syllabus

  • Welcome to Unschool: Welcome to the Introduction of Unschool a learning platform. Explore and engage in a community, including lifelong access courses, and attend workshops by experts in the field.


  • Google Ads Overview: An overview of the process of how to set up Google Ads and other related points like Auction, Google Network, Ad Rank, Quality Score, and more


  • Introduction to Keywords: Keywords are words or phrases that are employed to match your ads with the terms people are searching for. Therefore selecting high-quality, relevant keywords for your advertising campaign can assist you to reach the customers you want when you want.


  • Bidding Strategies: With this bid strategy, you'll pay based on the number of impressions that are received on YouTube or the Google Display Network. A bidding strategy helps you to set an average for how much you're willing to pay for every thousand impressions.


  • Introduction to Display Network: Google Display Network permits you to set where or when your ad is displayed based on features of your ideal audience, like their interests, age, or gender.


  • Introduction to Conversion Tracking: A conversion in Google Ads is when a user executes some specified action after clicking an ad or viewing a Display Network ad, like purchasing a product, installing a mobile app, or signing up for an email list. Conversion tracking delivers key insights into users' actions after viewing or clicking an ad.


  • Introduction to Remarketing: Remarketing permits you to advertise to masses who have previously visited your website, used your mobile app, or who are in your CRM databases, by delivering them relevant ads when they visit other sites or search on Google.


  • Introduction to Video Ads: In Google Ads, you can create effective video campaigns with a wide range of video ad formats to entertain customers in diverse ways on YouTube and across video partner sites.

  • Introduction to Shopping Ads: Shopping ads have rich product details, like a product image, price, and merchant name. It is created by employing data attributes from the product information you submit in your Merchant Center data feed and are displayed to people who are already exploring the kinds of products you advertise.

  • Introduction Mobile App Campaign, Smart Campaign, Discovery Campaign: Welcome to the world of campaigns. Here you can learn how to create a mobile app, smart and discovery campaigns that are feasible for the target audience.

  • Introduction to Reports: Google Ad Reports gives you detailed performance metrics that measure the success of your advertising campaigns. Furthermore, it tells you how many people clicked on your ad to the type of person who clicked it.

  • Introduction to Shared Library: In Google Ads, you can assign an average daily budget to each campaign, or use shared budgets to assign budgets across numerous campaigns. Learn more about shared budgets.

  • Introduction to Bulk Actions: Bulk actions or bulk editing is an efficient method to complete some actions to numerous sections at one time as opposed to completing the same action multiple times.


  • Introduction to Planning: The Google Ads Keyword Planner tool is an important resource for building strong keyword lists and enabling you to get your PPC campaign off to a running start.


  • Introduction to More Tools: The Tools tab supplies direct links to a myriad of Google Ads account tools. Utilize these tools to monitor and make changes to your account, ads, ad groups, and keywords.


  • Drafts & Experiments: Explore the Drafts & Experiments in Google Ads.


  • Introduction to Billing: Get your hands on Summary, Documents, Transactions, Settings, and Promotions.


  • Introduction to Google Ads Editor: Get a brief insight into how Google Ads Editor can help you save time and make it easier to make changes in bulk.


  • Introduction to Manager Accounts: A manager account is a Google Ads account that allows you to view and manage multiple Google Ads accounts from one particular location.


  • Google Ads Online Resources: Explore the Google Ads Online Resources like Google Ads Help enter, Policy Help centre, Google Ads Blog, and Search Engine Land


  • Google Ads Certifications: To learn further about Google Ads here are the recommended certifications.

How will this Program help me?

Google Ads is the latest name for Google AdWords. It's the world's largest and most famous PPC advertising platform. Therefore the career it offers are Digital Marketer, Search Manager, Paid Search Manager, Marketing Analyst, Digital Strategist, Social Media Strategist, and Marketing Manager.

FAQs

What all is included in Google Ads?

Google Ads is a product that you can use to boost your business, allow sell products or services, increase awareness, and improve traffic to your website. Google Ads accounts are managed online, so that you can create and change your ad campaign at any time, including your ad text, settings, and budget.


Is being a Google Ads specialist worth it?

Yes, Google Ads Certifications are worth it. If you're new to Google Ads, the certifications are worth it because you will learn the basics and develop a strong foundation for future experimentation with ads later on. Moreover, the salary in India ranges from ₹ 3.6 Lakhs to ₹ 8.0 Lakhs with an average annual salary of ₹ 5.0 Lakhs.

Terms and Conditions

The Company ensures steady commitment to Your usage of the Platform and privacy with regard to the protection of Your invaluable information. This document contains information about the Website and domain “www.unschool.in” (hereinafter referred to as the “Platform”).

For the purpose of these Terms of Use (“Terms”), wherever the context so requires,


a. “We”, “Our”, and “Us” shall mean and refer to the Domain and/or the Company, as the context so requires.


b. “You”, “Your”, “Yourself”, “User”, shall mean and refer to natural and legal individuals who use the Platform and who is competent to enter into binding contracts, as per Indian laws.


c. “Services” shall refer to providing a platform for users of the platform to host their own online courses and earn a royalty for each sale the users can access the content through videos, texts, and slides. The detailed explanation shall be provided in Clause 3 of these Terms of Use.


d. “Third Parties” refer to any Application, Company or individual apart from the User, and the creator of this Platform. It shall include such payment gateways as partnered by the Company.


e. The term “Platform” refers to the Website/Domain created by the Company which provides the Client to avail services of the Company thru the use of the platform.


f. The term “User” refers to the individuals who will be using the platform to post

Google Ads

Lifelong Access

2 Live Projects

50+ Internship Partners

Assured Internship

₹10,000

4 Weeks